Tuesday, 30 January 2018

Events: What Makes A Great Blogger Event?

Very Valentines Event

One of the many perks of blogging is to receive invites to branded blogging events. Personally, I absolutely love these events having been invited to a few myself and the opportunity to create and execute branded events professionally in my previous job.

Blogger events provide you with unique opportunities and according to a recently conducted Twitter poll, bloggers mostly enjoy networking (43%) and meeting the brand (23%). Events can make you feel “special” as they are highly exclusive and London events, in particular, are usually great nights out and a lot of fun!

Speaking from a brands perspective, events are a key to working with wider influencer networks and let the brand connect with their audience on a very personal and interactive level through an immersive experience. An event can also position the brand as an expert in their field by telling stories and creating engaging experiences to bring their message, products and services across. After all, what counts most to bloggers is a great event atmosphere (75%), followed by structure (12%), venue (8%) and an influential guest speaker (5%).

Having been invited to the Very.co.uk Valentines Press event last week, I would like to share in today’s post my 10 ingredients for a successful blogger event to create a memorable experience for a lasting long-term momentum.
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Sunday, 21 January 2018

Fashion: Dancing On Ice

ice skating wifa skates blog review

Happy New Year, how is 2018 treating you so far? Please accept my apologies for not posting in so long but last year ended with a few unexpected life changes and I had to take off some time from London and blogging.

However, whilst I spend some time at home in Germany, I’ve rediscovered one of my oldest hobbies - figure ice skating. It’s one of my hobbies, which actually stayed with me for many years. As a child and later teenager, I was very fickle with sports and I changed my mind so many times. I did bowling, swimming, taekwondo and even attempted ballet but nothing fascinated and engaged me as much and for as long as figure ice skating has.

The winters from my childhood were usually pretty cold and the nearby lakes and the town moat would freeze so all children would go skating sooner or later – I miss the afternoons on the ice playing with friends until it got dark at 4pm. We would play chase or hockey. However, I didn’t always have ice skates as they were very hard to get in Germany in the early 2000s. At first, I used to have strap blades to tie to my shoes, but those weren’t a great deal. My first pair of ice skates were then bought at a local sports shop but the shoes weren’t of great quality. The faux leather was very baggy and didn’t provide much support for my ankle. The shoes weren’t insulated enough so my feet would regularly freeze and get numb which shouldn’t be the case with good ice skates. It took me 13 years to find my perfect pair and here is my story:
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