Saturday, 20 September 2014

The Ten Benefits of Blogging. Part 2: Benefits 6-10

creativity Blogging Benefits

Welcome back to my second part of The Ten Benefits of Blogging. I hope you've enjoyed the first part. Please find benefits 6-10 in today's post and how your hobby can help you to develop valuable skills and abilities.

6. Programming

Some blogs use self-hosting services, which means you'll need some Html knowledge as well as CSS (layout and web design). This special knowledge is advanced in comparison to an average IT literate person and is very time-consuming. I've been a bit reserved about it because it really needs discipline and patience to learn a programming language. Give it a try and decide for yourself what works best for your blog. Advantages are that you can customise your web design and are independent of how to use your webspace.

7. Creativity To Set Your Blog Content Apart

Bloggers are confronted daily with the question of what to write. Fashion blogs do not only cover OOTDs nor do beauty blogs review products all the time. A mixture of reviews, features, opinion pieces and life experience give a blog its character and make it fascinating. Feel free to cover campaigns, post a picture story, try a new category or write a blog related poem – there are no limits in playing around with different text forms and showing off your imagination. Your creative content reflects that you can think out of the box, be independent and try to be unusual which makes you stand out from the crowd.

8. Consistency & Determination Are Key In Blogging

Blogging is time-consuming, but the more you invest, the more it reflects your passion and hard work. Posting regularly shows consistency and your commitment to your hobby. You have a passion for it. People, blogging for years, have developed the skill to work consistently on long term projects and have therefore a long attention span. This ability is very precious. It is the key to gain special knowledge about a certain topic which makes the fine difference between a professional and an amateur.

9. Networking With Bloggers & PR

As mentioned in point 5, Publishing & PR, blogging lives from sharing content with others and the interaction with the audience with your posts. You can’t expect others to read your blog, if you’re not willing to invest some time to engage with your audience, meaning other bloggers. It is a two-way system of giving and taking.

The best way to get active with other bloggers is the interaction in the many blogger chats and on social media. Ask each other questions to get the conversation started and soon you’ll see that others can give some valuable feedback on your blog. 

Take part in blogger meetings, make friends and new followers. Blogger Chats and also Blogger Meet-Up Events are perfect for this. I've been to The Bloggers Love Hub Event in London and it was seriously such a great opportunity to meet fellow bloggers and get connected with the community. 

Follow each other, make compliments, interact as much as possible. People are more likely to acknowledge your blog when you put yourself out there as much as possible and show interest in their blogs, too. 

Also, reply to comments on your blog and leave comments on other blogs, which keeps the blogger-sphere alive. Networking is not only all about promoting your blog, but you will also learn how to speak to others easily and develop relationships, which can turn into friendships.

10. The Analytical Part of Blogging: Reading Statistics & SEO

Let’s be honest: everyone looks at their stats and analysis the keywords that directed visitors from Google to your blog. Everyone does it and it is very, very important that you do it, too. I know search engine optimisation (SEO) and Google Analytics are very dry and analytical, but this data analysis will help you to understand, which keywords were listed in Google and showed up when people searched online and generated traffic to your blog. 

Plus in the long run, a fully SEO optimised blog will result in a higher DA, which means your blog is rated of a higher quality and is, therefore, more attractive for brands and potential collaborations. Please see my post on how to increase your blogs' DA and make SEO improvements for further information. 

You should do a monthly analysis of your data, including keywords listed in Google that increased your blog's visibility, as well as other websites that lead visitors to your blog. My first blog Lunch Break Adventures was hosted by WordPress which had a very clear overview of the mentioned sections to look at. It provided detailed information on daily/weekly/monthly unique users and views. 

This data needs to be analysed regularly to gain insights into your audience. You will understand which keywords were researched and lead to your blog, so you can use this knowledge and adjust keywords and tags in up-coming posts. 

Tip: Always tag your images with keywords as Google lists them as well. I also found Audiense (formerly Social Bro) a helpful tool to understand my social media follower and the best times to tweet.

Thanks so much.

Till next time,

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