Sunday, 10 July 2016

Lifestyle: June Blogging Events In London

blogging events in london bloggersball

June has been quite an eventful month: I've watched Disney's Aladdin, a new musical that has just landed in the West End, celebrated Gemini season with tonnes of birthdays and saw Coldplay perform live at Wembley. Whilst the rest of the world went literally crazy and mad, and we're potentially facing an epic grand finale of politics, the blogosphere didn't sleep either. June saw some major industry events happening to bring together bloggers, brands and PRs for a networking galore.

Here are the latest news from the blogosphere...

Scarlett's BloggersBall

Following the BloggersFestival from last September (covered in my Blogging Events - Are They Worth It? post), I was invited by Scarlett to join her and 200 fashion, beauty and lifestyle bloggers at the BloggersBall held in central London. The ball was first and foremost a networking event bringing together the industry and celebrate all things related to blogging. Upon arrival, Scarlett welcomed bloggers all individually and took her time to chat with everyone - something that always gives a nice and personal touch to her events.

The location, DSTRKT nightclub in Piccadilly, was a stunning place with all its blogging themed decoration though for an event with excited bloggers who were keen to learn about new brands probably not the best. The space had steps, tight balconies and angular shapes which made it a bit difficult to move around and awkward in some situations.

It was a bit chaotic and you got squeezed and stuck a lot, but in all the hustle and bustle I managed to bump into Jennie and Kirstie, two lovely ladies to whom I've been chatting to for nearly two years on Twitter and my dear friends Emma, Mel and Laura. It's always wonderful to see my blogging friends and catch up with them IRL - especially when you're at an event with so many brands to discover!

blogging events london bloggersball

As usual, there were various stalls and each brand introduced their products and services. Some gifted bloggers with goodies, others less so which is to some extent understandable as not all brands have fully recognised the potential and influence of blogging. It's still new territory to most brands, especially to start-ups who work on a tight budget. Something that really bugged me was a brand representative, who spoke in Child Talk to interested bloggers. I do understand that some products are based on scientific research and need to be explained easily, however, speaking in Child Talk is never acceptable for me. It's belittling and in the end, I stopped listening and moved on to another stall.

Though heavily beauty focused, there were some familiar fashion faces such as JewelleryBox and Bonprix. A brand that stood particularly out to me was Seed & Bean, which showcased their delicious chocolates. The brand has been on the market for a while and is predominately sold in Waitrose. Their flavours are all natural and there are some interesting combinations to discover such as Fennel & Dark Chocolate or Lemon & Poppy Seeds. My two samples were extremely addictive and I've recently restocked on their Sicilian Hazelnut & Almond chocolate.

seed and bean chocolates

Another brand I was happy to see was Toad Diaries, a stationery brand specialised in customised diaries and journals. Before the event, I was approached via email if I wanted to review one of their journals and I've created one which I'll show you soon on StyleLingua.

The event as such was as usual perfectly organised, planned and executed. Scarlett always hands out a brochure thanking the community and outlining the venue and stalls, which is always a nice and personal touch. It was a wonderful afternoon and I'd like to thank Scarlett for all of her hard work and massive contributions to our community/industry which would certainly not be the same without her!

Bloggers Hangout Summer Party

The BHSP was celebrated over a couple of days with a variety of brands that came together at the Strand Gallery in Central. The location was accessible and easy to find, however, it wasn't the best. With events where over 100 people come together, I prefer open planned spaces such as last years' Bloggers Hangout Fashion Week event at the OXO Tower or Scarlett's BloggerFestival at the St. Conrad Hotel. The Strand Gallery was super tight and narrow and it felt very cramped and claustrophobic. Not for the faint-hearted! 

It was hot, it was tight, it was cramped - but it was also fun to connect with brands such as Regenerate (science-based enamel tooth care), Sass & Belle (cute gifts and stationery) and Pink Parcel (monthly period subscription box) which gifted bloggers generously and were fun to chat to.

Bloggers Hangout usually has a selection of well-known brands but also some quirky start-ups and niche brands, which make the events interesting. Also, for most bloggers, Blogger Hangout events are sort of the "introductory" events, so you'll meet lots of new faces and can discover new blogs.

Paperchase's Back To School Campaign: The New Kits On The Block

The lovely PR team at Paperchase always pull together incredible events. I've been lucky to have been invited to their Tottenham Court Road Flagship store on a few occasions, having been reviewed their SS16 collection and taking up a Christmas tree decoration challenge (covered in Blogging Events Are They Worth It? Second Part) and taking part in a fun stationery workshop for National Stationery Week in April. This time I got treated to a little sneak on their upcoming Back to School campaign, headlining with the snazzy pun "New Kits on the Block".

red bus stationery press day paperchase

The collection, which is officially out on the 10th July, targets mainly elementary school kids and features four fun and colourful ranges which I am sure, will also appeal to your inner child. 

California Dreaming - think colourful flower power
Purrmaids - when cats meet mermaids
Monsterosity - everything Dinosaur related
Wolf Gang - furry and fierceless!

Purrmaids Stationery
To top off, the event was held in a classic double-decker bus, provided by the London Transport Museum. The PR team had been touring around London all day bringing the new collection to various press, including The Star and Bauer Media and awaited bloggers outside the Flagship store. This was again a super exciting event and a memorable moment when the red bus turned the corner bursting with cute stationery and its very own old skool candy bar!

retro sweets and old skool candy bar

Paperchase has again nailed it and as always have been super generous to us bloggers. I can't thank them enough for their kindness and joy which they bring to their events.

Thank you so much for checking out today's post. Have you been to any of the above-mentioned events or did you go to a complete different blogging event this month? Please let me know and leave me a link to your blog posts. 

Till next time,
xx Caz xx
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