Tuesday, 30 January 2018

Events: What Makes A Great Blogger Event?

Very Valentines Event

One of the many perks of blogging is to receive invites to branded blogging events. Personally, I absolutely love these events having been invited to a few myself and the opportunity to create and execute branded events professionally in my previous job.

Blogger events provide you with unique opportunities and according to a recently conducted Twitter poll, bloggers mostly enjoy networking (43%) and meeting the brand (23%). Events can make you feel “special” as they are highly exclusive and London events, in particular, are usually great nights out and a lot of fun!

Speaking from a brands perspective, events are a key to working with wider influencer networks and let the brand connect with their audience on a very personal and interactive level through an immersive experience. An event can also position the brand as an expert in their field by telling stories and creating engaging experiences to bring their message, products and services across. After all, what counts most to bloggers is a great event atmosphere (75%), followed by structure (12%), venue (8%) and an influential guest speaker (5%).

Having been invited to the Very.co.uk Valentines Press event last week, I would like to share in today’s post my 10 ingredients for a successful blogger event to create a memorable experience for a lasting long-term momentum.
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Sunday, 21 January 2018

Fashion: Dancing On Ice

ice skating wifa skates blog review

Happy New Year, how is 2018 treating you so far? Please accept my apologies for not posting in so long but last year ended with a few unexpected life changes and I had to take off some time from London and blogging.

However, whilst I spend some time at home in Germany, I’ve rediscovered one of my oldest hobbies - figure ice skating. It’s one of my hobbies, which actually stayed with me for many years. As a child and later teenager, I was very fickle with sports and I changed my mind so many times. I did bowling, swimming, taekwondo and even attempted ballet but nothing fascinated and engaged me as much and for as long as figure ice skating has.

The winters from my childhood were usually pretty cold and the nearby lakes and the town moat would freeze so all children would go skating sooner or later – I miss the afternoons on the ice playing with friends until it got dark at 4pm. We would play chase or hockey. However, I didn’t always have ice skates as they were very hard to get in Germany in the early 2000s. At first, I used to have strap blades to tie to my shoes, but those weren’t a great deal. My first pair of ice skates were then bought at a local sports shop but the shoes weren’t of great quality. The faux leather was very baggy and didn’t provide much support for my ankle. The shoes weren’t insulated enough so my feet would regularly freeze and get numb which shouldn’t be the case with good ice skates. It took me 13 years to find my perfect pair and here is my story:
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Tuesday, 14 November 2017

Lifestyle: Latest Blogger Events in London

Blogger Events London 2017

With Halloween and Christmas just around the corner, Q4 is one of the busiest seasons events-wise. London has never seen so many blogger events popping up: from private Halloween screenings to Christmas-themed parties, I had the pleasure to work and deliver two very fun and interesting events lately.

Mira Moments at Six Storeys

Mira is a luxury brand of bath and shower equipment – think shiny stainless steel showerheads and sleek glass shower screens. With the colder season approaching, we wanted to show bloggers and press how to enhance their everyday routine and integrate a much needed pampering Me Time to relax and unwind after work.

I’ve started working on the project back in April with a first draft of the idea, including some data-led research and five suitable venues that fit the client brief. However, after the research was presented, I never heard back if the idea was going to be realised and the project was suddenly put on hold. It wasn’t until later in the year, when the project came back slightly tweaked onto my desk and I was given a six-week turn-around to deliver the idea.
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Thursday, 14 September 2017

Fashion: David Clulow Style Event

ClulowStyle event

Hi there, when I came back from my last holiday in July, I had four events projects waiting for me in my inbox. Hence why blogging had to take a bit of a backseat these past few weeks but I'm excited to share the latest event with you that I've organised and delivered for David Clulow. 

David Clulow is a luxurious optician with branches all over London. They are specialists in eye care, offering comprehensive eye tests and selling mostly frames by high-end labels such as Ray-Ban, Gucci, Dolce & Gabbana and Prada. 80% of medical eye conditions can be detected by regular checks, so it is vital to have your eyes tested every two years. It was, therefore, a core theme at the event to raise awareness for precautionary eye care and to introduce the stylish brand to influencer. 
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Friday, 14 July 2017

Lifestyle: Exploring Brussels In A Day

brussels day trip travelling in europe

City breaks have never been as popular as they are now. Our world is so well connected these days that it is easy to get on a train after work on a Friday and just leave for the weekend. Come back on a Sunday relaxed and with a bag full of lasting memories. The little escape usually takes no more than three days and is a welcome break from the mundane routine of a 9-5pm workweek. 

Having been on a city break to Amsterdam and Paris this year already, I was keen to explore another European capital and tick off my travel list. I always wanted to go to Brussels as I've never really visited Belgium properly. One of my colleagues visited the city not so long ago and said that you could easily view the sights within a day. Perfect, as there was no need in booking accommodation for the trip: wake up in the morning in my bed in London, spend the day in another country and fall back asleep at home in the UK - simple!

Said and done - I booked myself a ticket mid-week and ventured on a day trip to Brussels.  
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Sunday, 25 June 2017

Fashion: Balenciaga's Shaping Fashion Exhibition

Balenciaga Shaping Fashion exhibition in London review

After Burberry's Henry Moore Exhibition at Makers House and Alexander McQueen's Savage Beauty, a new fashion exhibition has made it to London town: Cristobal Balenciaga's Shaping Fashion at the Victoria & Albert Museum is an absolute must! 

Shaping Fashion marks the centenary of the opening of Balenciaga's first fashion house in San Sebastian and the 80th anniversary of his famous second one in Paris. With a focus on the designer's most creative period, the 1950's and 60s, the exhibition opened officially a few weeks ago in May and will run until February 2018.

Shaping Fashion is the first ever UK exhibition showcasing Balenciaga's work and highlighting his influence on today's fashion industry, e.g. designs by Hussein Chalayan are on display, too. The reason to put emphasis on a later stage in Balenciaga's career was mainly as he produced a significant amount of bespoke designs for high-end clients. It was also the time in which Cristobal introduced iconic shapes to the fashion world that we can't live without today, such as the baby doll shape, the tunic, the shift dress and the sack.
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Thursday, 15 June 2017

Fashion: Oysho Summer Look

Oysho summer oufit ootd fashion post

Shopping belongs as much to a holiday as the extensive sightseeing. Whenever I'm abroad, I put a few hours aside to browse through the local High Street retailers in the hope to bring back home some fashion finds. My latest discovery is the Spanish fashion brand Oysho, which funnily enough, I found during my to trip Paris in France.
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